The decreasing cost of processing power, storage and sensors is allowing commercial organizations to accumulate and store business data at previously unimaginable rates. This so-called “big data” contains more information than ever before about business processes and customer behaviours, because of recent developments in personalization and mobile technologies. However, the full value of this data is all too often untapped. Transforming data into meaningful insight requires the expert utilization of sophisticated analytical tools – including techniques such as optimization, correlation and regression analysis, time series analysis and data mining – which can be a daunting task.

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